Monday, 18 May 2015

Celebrating the Third Anniversary of Missing People’s 116 000 Helpline, made possible by funds from by ICAP Charity Day 2010

This blog has been written by Katy Davidson from financial markets operator ICAP. ICAP is the primary supporter of The Big Tweet 2015. You can join in with The Big Tweet on Monday 25 May by following @missingpeople twitter and the hashtag #TheBigTweet.

ICAP and Missing People have a longstanding relationship, which began in 2010 when Missing People were selected to be a beneficiary of ICAP Charity Day.

ICAP Charity Day is the single biggest annual fundraising event in the financial services industry, whereby more than 4,400 staff in 60 offices around the world participate to raise charitable funds together. Last year ICAP Charity Day raised £8m in 24 hours which was distributed to 200 charities globally. Simply putone day each year ICAP gives up its entire global revenues and commissions to charity. ICAP Charity Day is held in December and has become the most exciting day in the firms calendar! It is a vibrant, spirited event where all charities benefitting from the funds raised on Charity Day visit ICAP’s offices along with their celebrity ambassadors and supporters. With the help of ICAP employees the celebrities close deals directly with ICAP customers. The effort made by all those participating in the event is exceptional - there is a genuine sense of pride, and the effect of ICAP’s collective giving is truly inspirational. A flavour of the event can be seen on the Charity Day website.

“When Missing People first met with ICAP the demand on the charity’s services far outweighed the resources available. Charity staff and volunteers needed a more effective way to reach far more people in crisis. ICAP Charity Day 2010 funded the set up and launch of a new Helpline (call or text 116 000) in 2012. This step change created more modern ways for people to access free confidential support, and to ensure the UK was joined up with Europe: we shared the charity’s vision for the new Helpline - that every parent deserves one simple, memorable, number to call from the UK – of if they are on holiday abroad - should the worst thing imaginable happen and their child go missing.

The helpline has been deemed a telephone number of extreme social value by Ofcom. In the six months following the launch, Missing People responded to three times the number of email and text messages. The service has significantly improved the reach of Missing People’s services. Since launching 116 000, Missing People have been contacted on average 155 times every day by phone, email and text. In 2014 the charity received almost ten times as many emails and nearly three and a half times as many SMS messages compared to before 116 000 existed. Read more about the project here. 

‘ICAP funding meant that more people in crisis could be supported. It also enabled the charity to raise match funding from other sources including the European Commission and sustainable support from players of the People’s Postcode Lottery.’

Fast forward to 2015 and Missing People are celebrating the third anniversary of the 116 000 helpline. ICAP are proud to continue supporting Missing People by supporting The Big Tweet on International Missing Children’s Day 2015. This is a fantastic initiative and excellent use of social media as a platform. Please join in the re-tweeting on 25 May 2015.

Katy Davison, Creative Executive – Charity Day Team

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Someone is reported missing every 90 seconds in the UK. The Missing Blog aims to give a voice to all those affected by this issue.

Written by families and friends of missing people, supporters working to raise awareness of the cause, and volunteers and staff at the charity Missing People, we hope that this blog will offer a window into the issue of missing.

The charity Missing People is a lifeline when someone disappears. To find out more about Missing People and ways that you can support the charity visit

Call or text the charity Missing People for free on 116 000, 24/7 if you or anyone you know is affected by a disappearance.